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About Me.

Oh HEY!! I'm an arborist consultant, business strategy & programs designer, and mom of 4, who loves turning big ideas into practical, meaningful outcomes. For more than 15 years, I helped build A Plus Tree, LLC (aplustree.com), leading sustainability programs, plant health care programs, marketing & branding, client facing sales & strategy, and tech design. We expanded over fortyfold, from a small local operation to a major, multi-state company. Soon after it's acquisition in 2023, I shifted into consulting and still work mainly with A Plus, supporting strategic initiatives, program development, and long-term vision. One of my most meaningful achievements has been directing a four-year urban biochar pyrolysis project. The project unlocked a regulatory breakthrough and helped lay the foundation for future urban biochar deployment across all urban cities in the US. I also serve as Board Chair of the California Urban Forests Council (caufc.org), where I help guide statewide urban forestry strategy, foster cross-sector partnerships, and support programs that bring equitable canopy and community connection to California cities. My work extends into design and construction as well: as part owner of The Gaskin Group, my husband's renovation and construction company, I support the business side and provide our clients with conceptual designs. Beyond consulting and business leadership, I'm a daycare owner, and a creative who can’t help but make stuff. Other than constantly crafting with my kids, I do digital creation, AI imaging, video editing, and I’ve recently begun building personalized, multicultural children’s books — a passion project rooted in belonging and representation. Community work is also a core part of who I am. I stay connected through tree planting events, leading Tree Tours, and doing fun school presentations. Everything I do comes back to connection: building programs that serve communities, designing stories that reflect identity, shaping strategies that help build businesses. This portfolio is a home for all of my work....and the ideas I’m still exploring.

EDUCATION

B.S, Environmental Science
University of California, Berkeley

CREDENTIALS

ISA Certified Arborist

ASCA Consulting Arborist

CA Pesticide Applicator's License

Tree INDUSTRY WORK

A Plus Tree, LLC

15 Years in Executive Leadership

TCIA Workforce Development Committee | June 2016 - 2020

California Urban Forest Council 

Board Chair | Aug 2016 - Present

SKILLS

Adobe Suite Website Design AI Imaging Video Editing Speaking/Presenting

WORK WITH ME.

“How hard could it be?” — the thought that usually starts everything. Driven by creativity, curiosity, and a love of figuring things out. Whether I’m consulting, creating, or building community, my goal is to add value and make things happen.

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CONSULTING

Strategy, marketing & branding, sustainability work, PHC programs

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CREATIVE

Graphic design, web + app design, video + storytelling, multimedia

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COMMUNITY

Tree tours, classroom visits, tree planhting, community programs

SHOP my books.

Personalized multicultural children's books. Because when I couldn't find them, I created them!

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OTHER BUSINESSes.

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OAK KNOLL

YOUNG EXPLORERS

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The Gaskin Group, LLC

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Oakland roofs

MY BLOG.

From personal to professional and all the in between. Here's a collection of my thoughts.

Let's connect.

Whether you’re interested in consulting, speaking, creative collaboration, or community programs, I’d love to hear from you. Share what you’re looking for, and I’ll get back to you soon!

Multi choice
© 2026 by sarahhongaskin.com   |   power to the treeple
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